What creative agencies need from timesheet software today
The world of time tracking for small business is changing fast — especially for marketing, PR and creative agencies operating in todays volatile market.
So, what trends are shaping the future of timesheet software UK? And how is Timemarker helping agencies stay ahead of the curve? Let’s dive in.
The key future trends shaping time tracking
Digital dominance
With digital marketing continuing to grow and social commerce becoming a major sales channel, agencies are juggling more projects and platforms than ever. Ultra efficient agency time management is now crucial.
Client budget pressures
Tighter budgets mean agencies must justify ROI clearly. Timesheet software for project profitability is essential to spot inefficiencies, monitor margins and ensure team members are not over-servicing clients.
Mobile-first & on-the-go tracking
As hybrid and flexible working patterns continue, demand for simple timesheet apps with mobile-friendly design is growing fast.
Increased demand for automation
Manual time tracking is becoming outdated. Agencies need intuitive time tracking software with automation to save admin time and improve accuracy.
Compliance and regulatory pressures
With evolving UK Working Time Regulations and rising scrutiny on data privacy, agencies need UK timesheet solutions that are secure and help them stay compliant.
Cost pressures driving outsourcing
Increased national insurance and employment costs are leading agencies to outsource more specialist work. Accurate freelance time tracking is vital to manage external resources and protect margins.
How timemarker is leading the way in 2025
At Timemarker, we’re building features designed to help agencies stay competitive in this new landscape:
1. Automated timesheet completion
Chasing staff for completed timesheets wastes valuable time. Timemarker’s timesheet completion feature automates reminders and ensures full compliance, no more manual chasing.
2. Multi-level time tracking
With more complex project structures and blended teams, flexible time tracking is a must. Timemarker offers up to five levels of tracking — Client, Project, Activity, Sub-Activity, and Task, giving agencies total visibility.
3. Actionable dashboards
Agencies need fast insights on project profitability and team performance. The Timemarker Dashboard gives real-time data on costs, revenue, billable vs. non-billable hours, and top-performing clients and staff.
4. Flexible, mobile-friendly design
Timemarker is a self-serve timesheet platform designed for hybrid, freelance and mobile teams — perfect for PR agency time management and marketing agency time management needs.
Why time tracking matters more than ever
In today’s climate of budget pressures and regulatory demands, accurate employee time management UK is vital:
- Spot low-margin projects early
- Justify ROI to clients
- Manage outsourced and freelance teams
- Ensure compliance with working time laws
Timesheet data has become a strategic asset and it can help your agency to make better decisions and protect profitability.
Next steps
If you run a marketing, PR or creative agency, investing in the right timesheet software for creative professionals can help you stay competitive and profitable in 2025.
Try Timemarker with a free trial offer today!